BUSINESS

Lexta Ghana appoints new head of marketing


Lexta Ghana Limited, the producers and suppliers of Yazz range of products and Hooch Foods has appointed Seth Ntiamoah-Asare as its new Head of Sales and Marketing.

Until his appointment, Mr. Ntiamoah-Asare was the Head of Sales, Airtel Money at Airtel Ghana.

He also worked at Unilever Ghana Limited where he served in various capacities at the Customer Development Unit and later moved on to become the Country Manager for the top end products and was responsible for overseeing the entire supply chain.

Prior to his appointment at Airtel, he was a Territory Manager for Millicom Ghana, operators of the Tigo network.

His appointment forms part of the company’s quest to become the most preferred brand of household hygiene products in Ghana and the rest of the continent.

Commenting on the new appointment, the Chief Executive Officer of Lexta Ghana Limited, Mr. Martin Brobbey was confident Mr. Ntiamoah-Asare’s wealth of experience will positively impact the fortunes of the company.

“We have recently undergone some restructuring and have assembled a team of brilliant and experienced professionals to help drive growth.

Yazz is a well-known brand on the Ghanaian market and in some parts of the West African sub-region but we would like to commit more resources to positively impact the communities in which we operate so Ntiamoah-Asare is a great addition to the team,” he said.

On his part, Mr. Ntiamoah-Asare promised to make Yazz range of products and Hooch Foods, synonymous with its mother company, Lexta Ghana Limited.

“My dream is to take Lexta Ghana to the level where in every home, when you mention Lexta, people will be aware of the brand and its range of products.

It is a great brand but the brands under Lexta are louder.

“People know about Hooch Foods, people know about Yazz range of products including the washing powders, the sanitary pads, the toothpaste and brushes therefore, this is one bold step the company is taking,” he said.

Mr. Ntiamoah-Asare further indicated his resolve to spread the company’s footprints across Africa and the rest of the world.

“As we speak, Lexta is already in West Africa with its range of products so in the next five years, we are aiming fully capturing the rest Africa and the world.

Most importantly, I want to personalize the brand, I want to own it and grow with it,” he added.

Mr. Ntiamoah-Asare has an MBA in Marketing from the University of Ghana Business School.

He has expertise in sales and operations, trade marketing and key accounts management and brand building.

Credit: Lexta Ghana

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